Research Methods. Third Edition

Author: (USA) Fuller
Publisher:
Publish Date: 2004-10-01
Features: This book will help you in your ongoing or upcoming survey work in the following aspects:
■ To maximize the response rate of your survey, whether you use questionnaires, face-to-face interviews, telephone surveys, or online surveys.
■ To enhance the reliability and validity of your survey items, which is key to ensuring the success of your survey.
■ If you need to use interviewers to assist with your survey, the chapters on interviewer work in this book will undoubtedly be helpful to your survey efforts.
■ The book also provides feasible suggestions for organizing survey data and evaluating surveys.