Insights from British Brands

Author: Lin Hai
Publisher:
Publish Date: 2007-01-01
Features: Insights from British Brands, Tracing the Development Trajectory of Top British Brands, Seeking the Growth Path for Young Chinese Brands. 20 Cases, 10 Insights. "Brand" has long been one of the most popular words in the UK. British companies possess refined brand expertise, with extensive experience in brand creation, maintenance, and development. The British academic community holds advanced brand concepts, providing the global business world with a knowledge system for brand management. This book explores the 10 steps of conquering the mind, storytelling, identification, experience, values, responsibility, temperament, communication, personality, and brand equity. In each step, two strong British brands are selected as case studies, offering readers a comprehensive interpretation of British brand strategic thinking. Anyone who feels that brands have influenced their perception and behavior, anyone who dreams of creating outstanding brands, and anyone who believes in the power of brands are the intended readers of this book.