New Perspectives on the Creative Economy: China's Blue Ocean Storm

Author: Zhou Ziyan
Publisher:
Publish Date: 2006-06-01
Features: Art and science parted ways at the foothills, but today, they have reunited at the summit. When creativity takes flight on the wings of the internet, everything solid dissolves into thin air. The internet is not just a tool but a space for ideas, and the new creative economy is soaring freely in the "blue ocean."
Creative Economy of the Internet: This book provides a theoretical guide for grassroots entrepreneurship and a blue ocean strategy for the new creative economy. Written with an empathetic touch, it transitions from stories to theories, emphasizing the narrative quality and engaging charm of the case studies. Careful readers will notice that the case studies in this book possess a layered, well-structured, and TV commentary-style narrative, making it an accessible and Harvard-style case study for everyone.
This economic model primarily uses human spiritual creativity and individual skill talents as production factors, adding value through digital and networked production methods, driving organizational transformation and institutional innovation. It includes activities that leverage information networks to enhance traditional creative industries and increase the creative value-added of traditional industries.