Book of Business Eloquence

Author: Li Jiadong
Publisher:
Publish Date: 2007-01-01
Features: This book is an excellent read for readers to improve their oral communication skills, enhance their ability to handle affairs, and expand their personal qualities. With over a hundred classic cases, readers can experience the importance of oral communication through these examples, allowing them to learn from others' strengths and avoid their own weaknesses. To make the reading more engaging, the book includes short but insightful stories that encourage readers to think and gain insights. This book is specifically designed as a verbal communication training guide for business professionals. Entrepreneurs, managers, civil servants, white-collar workers, marketing professionals, salespeople, and direct sellers—anyone involved in business activities—can use this book as their preferred choice to improve their personal qualities. Chinese culture is profound, while Western culture is dynamic. This book integrates both Chinese and Western cultures, offering a multi-angle and multi-dimensional explanation of the skillful application of oral communication in business activities. The book includes content such as: the charm of language to persuade others, the key to success for top salespeople, and the different arts of public speaking stages.