Contemporary Management, 2nd Edition

Author: Gareth Jones
Publisher:
Publication Date: Not available
Features: This original English edition is a management textbook developed with great effort by McGraw-Hill, a world-renowned giant in educational publishing. It was written and revised by a super project team of over 200 teachers and researchers led by three distinguished professors. As a result, the project was called the "most ambitious development plan in the history of book publishing." Upon its first release, it caused a huge sensation and was hailed by critics as "redefining the basic principles and image of management textbooks." Inspired by this, the authors fully incorporated valuable feedback and revised the second edition in less than two years. The Chinese edition of this book is translated from the latest second edition. The book follows the principle of "customer demand-driven," striving to extract essence from both classic and new management theories, using "modern application analysis" to bring managers back to practice; making management more vivid, effective, and credible. Among the new content never seen in previous textbooks are "Managing as a Person" (Chapter 11) and "Organizational Conflict, Politics, Negotiation, and Change" (Chapter 16), which are extremely popular and favored by readers. The rich and vivid cases are highly praised by both readers and critics. Not only do they tell real stories from the business world, but more importantly, the authors closely link the cases with the four major themes of management (planning, leadership, organization, and control), integrating them seamlessly—each case illustrates one or more management principles, and each principle is explained by one or more cases. Principles are no longer dull, and cases are no longer isolated. Even students without a management background in real life can genuinely feel that this book breaks the stereotype of traditional management textbooks—it is easy to understand and engaging. The first two authors are not only senior professors at the Business Graduate School of Texas A&M University but also have been engaged in research in the field of management, offering deep insights and cutting-edge thinking and research. The three authors, with great passion, blend "practical wisdom" with their rich and unique teaching and textbook writing experience. Therefore, they are justified in saying, "The purpose of writing this book is actually very simple..."