Gardening product marketing

Author: Cui Kun
Publisher:
Publish Date: 2006-03-01
Features: This book is guided by the basic theories of marketing and takes horticultural products as the marketing object, systematically introducing the characteristics of horticultural product marketing, marketing concepts, marketing environment, consumer psychology, market segmentation and positioning, and marketing strategies. Each chapter includes corresponding horticultural product marketing cases and skill training projects, making this textbook more practical, applicable, and operational.
Introduction: This book is guided by the basic theories of marketing and takes horticultural products as the marketing object, systematically introducing the characteristics of horticultural product marketing, marketing concepts, marketing environment, consumer psychology, market segmentation and positioning, and marketing strategies. Each chapter includes corresponding horticultural product marketing cases and skill training projects, making this textbook more practical, applicable, and operational.