International Business Management

Author: Ma Shuzhong, Liao Hong (editors)
Publisher:
Publish Date: 2007-01-01
Features: This book primarily introduces the fundamental knowledge and systematic theories of international business management, including an introduction to international enterprises, basic theories, operating environments, strategic management, marketing management, cultural management, human resource management, organizational management, and production management. Starting and ending with case studies, it emphasizes theory while integrating practical application, making it suitable as a textbook for undergraduate students in business management. The book is accompanied by a beautifully designed teaching presentation, facilitating both teaching and student learning.