Pali Marketing Idea Bank: 48, Tourism Industry Marketing

Author: Feng Ruomei et al
Publisher:
Publish Date: 1999-01-01
Features: Tourism marketing is a business philosophy of the tourism industry. From the beginning of regional tourism industry planning and enterprise tourism product development, the marketing concept should be integrated throughout the entire process of industry development. This book breaks the traditional focus of marketing primarily on enterprises, emphasizing not only the marketing of enterprises in tourism development but also the coordination and driving role of regional tourism organizations (local governments and industry associations) in overall marketing. Tourism marketing is a business philosophy of the tourism industry. From the beginning of regional tourism industry planning and enterprise tourism product development, the marketing concept should be integrated throughout the entire process of industry development. This book breaks the traditional focus of marketing primarily on enterprises, emphasizing not only the marketing of enterprises in tourism development but also the coordination and driving role of regional tourism organizations (local governments and industry associations) in overall marketing.