Logo Design (Li Zhongyang)

Author: Li Zhongyang
Publisher:
Publish Date: 2004-04-01
Features: This series of teaching materials strives for the unity of scientificity, artistry, theoretical nature, knowledge, and practicality. Especially in terms of information volume, it emphasizes the balance between quantity and quality, while also paying attention to staying at the forefront of discipline development to ensure its forward-looking nature. It also focuses on being illustrative, easy to understand, and accessible, with strong readability and operability. The target audience for this series of teaching materials is primarily design students in higher education institutions and young designers engaged in high-level work. This book introduces the development of logo design, basic procedures, conception and creativity, the principles of logo expression, artistic techniques in logo design, traditional cases and logos, logos and corporate image, logo color and application, logo bidding strategy, logo design exercises, trademark registration and management, and is illustrated with visuals, offering strong operability.
This series of teaching materials strives for the unity of scientificity, artistry, theoretical nature, knowledge, and practicality. Especially in terms of information volume, it emphasizes the balance between quantity and quality, while also paying attention to staying at the forefront of discipline development to ensure its forward-looking nature. It also focuses on being illustrative, easy to understand, and accessible, with strong readability and operability. The target audience for this series of teaching materials is primarily design students in higher education institutions and young designers engaged in high-level work. This book introduces the development of logo design, basic procedures, conception and creativity, the principles of logo expression, artistic techniques in logo design, traditional cases and logos, logos and corporate image, logo color and application, logo bidding strategy, logo design exercises, trademark registration and management, and is illustrated with visuals, offering strong operability.