Author: John A. Pierce II
Publisher:
Publish Date: 2005-03-16
Features: This book is a highly popular strategic management textbook in the United States, compiling the research findings of numerous strategic management scholars over the past two decades. One of its most outstanding features is that it is the exclusive partner of Business Week in the United States for strategic management textbooks, obtaining the latest cases and illustrative materials exclusively from this top-tier journal. The content is extremely rich and highly contemporary. Another major feature of the book is its abundance of case materials. A separate case section is dedicated after the theoretical part, which includes many small cases from Business Week, as well as a large number of comprehensive cases. Additionally, a discussion case is appended at the end of each chapter in the theoretical part, and numerous examples are interspersed throughout the text to convincingly illustrate the relevant theories. All these cases nearly cover the vast majority of industries we can access, making it possible for readers to gain a comprehensive understanding of strategic management in different industries while studying it, as well as for practitioners to easily find positive and negative examples close to their own industries and draw inspiration from them. This book can serve as a textbook for strategic management courses for MBA and management graduate students, as well as a training manual and reference book for a wide range of corporate management personnel.
Strategic Management – Formulation, Implementation, and Control (8th Edition)
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