A Comprehensive Guide to Practical Business English Writing: One Book to Master

Author: Wang Yanxi
Publisher:
Publish Date: 2003-07-01
Features: After China successfully joined the WTO, to remain invincible in the fierce business activities, employees of various enterprises, companies, and relevant departments must not only master the writing techniques of English business correspondence in each stage of economic and trade transactions but also be familiar with other closely related types of written communication forms, such as the writing of business reports, meeting minutes, memoranda, as well as how to create commercial advertisements, company news release notices, and questionnaires, etc. All of these are crucial communication activities in business English. This book is written with such purposes in mind. The entire book is divided into ten chapters. Chapters 1 and 2 briefly describe the importance and practicality of business communication. Chapters 3, 4, and 5 discuss the writing principles and techniques of daily correspondence letters, friendly correspondence letters, and persuasive correspondence letters, etc. Chapters 6 and 7 introduce the structural formats and writing key points of different forms of documents, such as memoranda, business reports, and questionnaires, as well as the setting techniques and expression methods for business activities' theatrical demonstrations. Chapter 8 explains various types of application and recruitment letters, summarizing the writing characteristics and methods from personal resumes, study abroad applications to job application letters and recommendation letters.