Brand Advertising Shaping (21st Century Journalism and Communication Series Textbooks)

Author: Hu Chuanni
Publisher:
Publish Date: 2004-01-01
Features: Advertising is a combination of the superstructure and the economic base; it is both economic and artistic. The difference between advertising design and art design lies in their respective starting points. Artworks express the emotions of the artist, rooted in their understanding and attitude towards society and nature, and can sometimes be purely formal. Advertising design, however, must be based on communication between brands and consumers, as well as fulfilling consumers' desires and needs. Public service advertising must be based on advocating positive social values.