Media Economics of China

Author: Zan Tingquan
Publisher:
Publish Date: 2006-12-26
Features: This book attempts to provide a platform for exchange and dialogue on China's media economy and media management. The main content includes academic papers and conference speeches by experts, scholars, and successful industry professionals who participated in the "China Media Management and Capital Market Forum." The "Academic Papers" reflect the latest academic achievements in China's media economy and media management; the "Conference Speeches" elaborate on the practical problems currently faced by China's media industry and the actual practices in its operations. This book is available for reference for media economy and management professionals.