E-commerce -- Business, Technology, and Society (Translated Version)

Author: K.C.L (USA)
Publisher:
Publish Date: 2004-06-05
Features: The book "E-commerce: Business, Technology, Society" co-authored by Laudon and Traver discusses e-commerce from the perspective of integrating three major themes: business principles, network technology, and the social environment. With a focus on the combination of technology and management, the book introduces the basic concepts of e-commerce, then leads into the technical foundations supporting e-commerce, relevant business principles, and the social and legal environments that sustain its development. Finally, it provides practical examples of e-commerce applications across various industries, creating a clear and logical structure. In terms of the fundamental concepts of e-commerce, the book not only clearly explains the definition, classification, and the difference between e-commerce and e-business but also introduces the concepts of first-generation e-commerce (e-commerce I) and second-generation e-commerce (e-commerce II). The book is divided into four parts, containing 14 chapters.
Part 1, "Introduction to E-commerce," introduces the definition and classification of e-commerce, as well as its business models and related concepts. Part 2, "Technical Foundations of E-commerce," covers the Internet and the World Wide Web as the infrastructure for e-commerce, how to establish an e-commerce website, e-commerce security and encryption technologies, and the payment systems of e-commerce. Part 3, "Business Principles and Social Issues," explores the principles of e-commerce marketing, online communication strategies, and the social and legal environments in e-commerce. Part 4, "Practical Applications of E-commerce," introduces the real-world applications of e-commerce across various industries, including e-commerce in retail, online services, business-to-business transactions, e-commerce that offers auctions, portal websites, and online communities, as well as e-commerce providing online content.
As renowned authors with extensive experience in textbook writing and as distinguished scholars in the fields of information systems and information technology, while also being practitioners in the e-commerce industry, the book led by Laudon is highly suitable as a textbook for undergraduate, graduate, and MBA students in e-commerce. It is also a valuable reference for anyone interested in e-commerce.