Company Communication (Second Edition)

Author: Paul A. Aganessian (USA); Translated by Wang Guiqin, Kan Lihong
Publisher:
Publish Date: 2003-02-01
Features: This book is divided into 10 chapters, comprehensively elaborating on the evolution of the corporate communication function. It explores the management of corporate image, appearance, and reputation, corporate advertising management, employee communication, communication between enterprises and the media, communication between enterprises and investors, communication between enterprises and government departments, and corporate crisis communication. Additionally, it explains the successes and failures of communication strategy applications through specific case studies. It is believed that this book will provide readers with references, insights, and even some forward-looking warnings in both theory and practice. The book is suitable as a textbook for undergraduate and graduate students in economics and management majors at universities, as well as for MBA students. It is particularly suitable for senior management training and CEO training, and can also be used as a learning and reference material for a broad range of practicing managers.