McLuhan said so (understand me)

Author: (Canada) McLuhan, written by, He Daokuan, translated by
Publisher:
Publish Date: 2006-12-01
Features: In his last two decades, McLuhan's series of writings established his world-famous reputation as a media theorist and a contemporary outstanding prophet. He distinguished "cool" and "hot" media; he proposed the "the medium is the message" and "the global village." He popularized unforgettable terms such as "feedback" and "iconic image." However, McLuhan's achievements were not limited to proposing. When computers were large, clumsy, and limited to use in institutions, he foresaw the development of personal computers. He foresaw the impact of the Internet on all aspects of social life. He understood the transformative power of digital technology, particularly the globalization of communication and transmission, and recognized the instantaneous, synchronous nature of the emerging electronic world. In this regard, he was ahead of his time. In many ways, 40 years after the publication of Understanding Media, we are still trying to catch up with him. Stephen McLuhan and David Stearns collected 20 unpublished manuscripts of McLuhan, including speeches and interviews. These manuscripts share a common feature: they are easy to understand. Each manuscript was compiled from live recordings, so these are not written articles but his spoken words, which are very accessible to the general public. He gives the impression of being startlingly insightful, witty, both confusing and thought-provoking. These straightforward speeches and interviews will be refreshing to read.