Who Owns the Media? (The Competition and Concentration of the Mass Media Industry, Third Edition)

Author: Benjamin M. Compaine (USA), Douglas Gomery, Translated by Zhan Zhengmao et al.
Publisher:
Publish Date: 2006-12-01
Features: This book introduces the U.S. mass media industry from the perspective of industrial economics. In terms of academic level, it can be said to be one of the most detailed, systematic, and comprehensive works currently available on the industrial economics of the U.S. mass media industry. It also proposes a new understanding and judgment of the term "monopoly," one of the strengths of which is its thoroughness. The book covers various aspects such as newspapers, magazines, books, television, advertising, and the internet, accompanied by numerous charts and data, making it highly informative. It is an authoritative and valuable work in its field. This is a book that can benefit both beginners and decision-makers.