The CEO said

Author: Charles Chavannes
Publisher:
Publish Date: 2003-09-01
Features: The Universal Laws of Business Success — Whether selling fruits from a stall or managing a Fortune 500 company, these principles must be followed. Have you noticed that the business acumen of top CEOs seems no different from that of a street vendor? These CEOs can sense opportunities and leverage them, ensuring their companies consistently profit year after year. What's the difference between running a large enterprise, selling fruits from a cart, or operating a small shop in the countryside? In Dr. Ram Charan's view, there's not much difference. He worked in his family's shoe store in India from a young age, later attended Harvard Business School, and now dedicates his career to consulting the world's best CEOs. Few understand the laws of business operations as well as he does. Great CEOs have mastered the art of breaking down the most complex businesses into fundamental elements, which are also the foundation for running a family shoe store. CEOs possess business intelligence, can focus on the essentials, and generate profits for their companies. The CEO Speak offers such insights, explaining in simple language how to, like those great CEOs, consciously and persistently achieve:
Understanding the basic elements of business activities and using them to coordinate company operations and achieve profitability.
Setting work goals rather than being overwhelmed by daily activities and the complexities of the real world.
Many are willing to spend $100,000 to earn an MBA degree but don't know how to assemble the fundamental business elements like a puzzle. Others lack formal business education, making management positions seem unattainable. The CEO Speak lifts the veil on business activities.