Xiao Yong Poster Design Tutorial

Author: Wu Guoxin
Publisher:
Publish Date: 2006-06-01
Features: The Book Design Tutorial by Lü Jingren has long been considered a flat visual carrier, confined within outdated notions of bookbinding. Designers collage images and text in the computer, and students view book design merely as a composition game within layouts, often creating a three-dimensional book from a flat cover. I believe book design should be a three-dimensional thinking process, a "building" of three-dimensional space infused with time concepts. It not only creates the form of a book but also, through design, allows readers to experience mutual influence and interaction between the book and themselves during the reading process. Creating the beauty of a book lies in understanding its characteristics and essence as a medium of communication, and mastering the design principles of books. Books are not static decorative objects. As readers flip through them, they communicate with the book and engage in interaction. The book becomes a dynamic life form that transcends time and space. Readers gain profound insights, the pulse of life, wisdom, and inspiration, as well as the stimulation of imagination. They experience the flow of emotions, the rules of visual communication, the beauty of images and text, and thus enjoy the pleasure of reading. While conveying content, book designers never forget to create a design that moves from the whole to the details, from chaos to order, from space to time, from abstraction to materialization, from logical thinking to hallucinatory reverie, and from book form to communication context. This is a poetic, (sensory creation) process rich in emotion and a philosophical process of order control. I require students not only to arrange provided materials but also to possess the awareness to recreate original information, seek cultural elements related to the text, introduce visual imagination to elevate the meaning, and provide the crucial "time" element in the use of the book that inspires readers to feel, as well as the diverse application of book design language. Book design should hold the same value as its content. The book should become a spiritual sanctuary where readers resonate, which is the core of this course.