Business English - (Revised Second Edition)

Author: Cheng Tong
Publisher:
Publish Date: 2006-02-01
Features: The format and characteristics of this series are as follows:
1. The content of each volume is divided into units, introducing relevant professional knowledge in unit-based categories. While highlighting key points, it also covers a broad scope, striving to include important English expressions and concepts that may be encountered in various fields.
2. Each unit is divided into four parts: Sentence Patterns, Professional Vocabulary, Related Knowledge, and Reading Materials. In the Sentence Patterns section, important and special sentence structures related to the unit's content are listed. After familiarizing and memorizing them, readers can significantly improve their ability to understand professional English materials and also practice and apply these sentence patterns for Chinese-to-English translation, achieving two goals at once. The Professional Vocabulary section introduces key terms, providing English-Chinese (bilingual) listings for reference. The Related Knowledge section addresses potential difficulties and precautions readers may encounter in practical work, enhancing their practical skills alongside their understanding of professional knowledge. The Reading Materials section is designed primarily to improve readers' ability to comprehend professional foreign language materials and broaden their horizons. Together, the four parts of each unit form a comprehensive system for mastering professional English, moving away from the previous models of overly reading-heavy or purely sentence-pattern-focused books, making it more convenient for readers to learn professional English.
3. Another important feature of this series is the authenticity of the English language. The sentence patterns or reading materials selected in the book are often chosen by the authors from professional materials collected and compiled from English-speaking countries. Not only are the sentence patterns natural, but they are also designed with practical considerations, offering a certain level of difficulty, making them highly suitable for readers aiming to improve their professional English proficiency.