Real Estate Brokerage Practice

Author: Xiong Shuangliang
Publisher:
Publish Date: 2007-01-01
Features: This book consists of 10 chapters, elaborating on the connection between real estate marketing and brokerage, and systematically introducing all aspects of real estate full-cycle marketing: real estate market research, real estate project market positioning, real estate project pricing, real estate project marketing and promotion, real estate sales, operation of existing real estate transactions, real estate brokerage business management, real estate marketing team management, and real estate investment consulting. This book is part of the series "21st Century Higher Vocational and Specialized College Fine Teaching Materials · Real Estate Category," which elaborates on the connection between real estate marketing and brokerage, and systematically introduces all aspects of real estate full-cycle marketing: real estate market research, real estate project market positioning, real estate project pricing, real estate project marketing and promotion, real estate sales, operation of existing real estate transactions, real estate brokerage business management, real estate marketing team management, and real estate investment consulting. Each chapter is accompanied by "Learning Objectives," "Chapter Summary," "Key Concepts," "Review Questions," and "Basic Training," fully reflecting the goal of improving students' overall quality and focusing on cultivating their real estate marketing abilities. It aligns with the objectives of higher vocational and specialized college real estate marketing programs, making it an ideal textbook for related majors in higher education institutions such as real estate management, real estate marketing, and real estate brokerage, as well as a valuable reference for professionals in the field.