Top 10 Main Profit Models in Chinese Real Estate Development - (CD-ROM included with the book)

Author: Zhang Weijie
Publisher:
Publish Date: 2006-06-01
Features: This book focuses on the research of the top ten mainstream profit development models in the real estate industry. It examines the five key operational stages of development models, encompassing the entire development process from market research, product development, marketing strategies, to business management, and illustrates them with classic cases. For the replicable aspects, it forms executable manual-style texts; for the more complex and variable parts of the book, it emphasizes the exploration of operational thinking and practical insights, providing developers with reference models for rapid realization of execution capabilities.
Book Summary:
1. Research Objective: Development projects with high-profit characteristics within the industry;
2. Research Stages: Market research, product development, product design, marketing strategies, analysis of classic project cases;
3. Content Positioning: A case-based study that comprehensively engages in the development process of real estate;
4. Value Positioning: A high-value reference book for developers' decision-making and operational management;
5. Editorial Philosophy: For the replicable aspects, form executable manual-style texts; for the more variable and complex parts.