International Marketing

Author: Zhang Jingzhong, Zeng Feng, Gao Jie, Editors
Publisher:
Publish Date: 2007-01-01
Features: This book takes the continuously strengthening trend of contemporary economic globalization as a factual basis for its research content, providing an in-depth introduction to the international political and legal environment, international cultural environment, international economic environment, international financial environment, international scientific and technological environment, and international natural environment.