Public Relations Practice

Author: Liu Jiahuan
Publisher:
Publish Date: 2006-08-01
Features: This book is one of the series textbooks for higher vocational and technical education marketing, planned by the Guangdong Province Higher Vocational Research Association, organized by the Guangdong Province Higher Vocational and Technical Education Marketing Teaching Guidance Committee, and published by Guangdong Higher Education Press. Based on the requirements of higher vocational and technical education talent cultivation, the book provides a concise discussion on the basic principles of public relations under the principle that theory should be essential and sufficient, emphasizing the cultivation of practical skills. It focuses on the operational content of public relations practice. The entire book is practical, easy to understand, and highly operational, making it suitable not only for marketing majors in higher vocational and technical colleges but also for other majors in these institutions. Additionally, it can serve as a self-study, training, and professional development resource for a wide range of practitioners.