Public Relations

Author: Chen Hongchuan
Publisher:
Publish Date: 2006-06-01
Features: This book covers the basic concepts, principles, and theories of public relations, and provides a comprehensive and detailed discussion of public relations practices. It has a substantial knowledge capacity, meeting the needs of students for public relations knowledge. The book is well-structured, easy to understand, making it accessible for students. It can be used for teaching undergraduate and associate degree students, as well as for training business management personnel.