Pharmacy Marketing Management

Author: Hou Shengtian
Publisher:
Publish Date: 2007-01-01
Features: This book is a part of the "Series on Pharmaceutical Marketing Management." Based on the author's research in marketing management and experience in pharmacy training, combined with the current development of China's pharmaceutical retail industry, it systematically elaborates on the main methods of marketing for pharmaceutical retail enterprises. This book provides practical and effective theoretical and practical guidance for marketing management decisions and real-world operations in the pharmacy industry. It includes practical application and operational case studies, featuring a large knowledge capacity, comprehensive content, and strong practicality. It is suitable for professionals in pharmaceutical retail, distribution, and production management, as well as students and faculty of universities and colleges in related fields, and government personnel involved in the development of this industry for reference.