Flyer design

Author: Kiyoko Naito
Publisher:
Publish Date: 2006-12-01
Features: A practical and easy-to-use new authoritative tutorial! The author selects two very basic and commonly used commercial promotion design types—product catalogs and flyers—and explains them in two separate volumes. Accompanied by numerous design examples, the book provides a detailed elaboration on the basic constituent elements, design concepts, and production processes of product catalog and flyer design. The flyer design volume is divided into five parts: Planning and Production of Flyers, Constituent Elements and Design of Flyers, Flyer Design Concepts from Keywords, Flyer Design Concepts from Target Consumers, and Flyer Design Styles Across Different Industries. Starting from the overall concept of flyer design, it provides a detailed explanation of its constituent elements and key design points, followed by a specific analysis of the production process and attention details based on target consumers and industry distinctions.