Product Catalog Design

Author: Kuiko Naito
Publisher:
Publish Date: 2006-12-01
Features: A practical and easy-to-use new authoritative tutorial! The author selects two very basic and commonly used types of commercial promotional design—product catalogs and flyers—and explains them in two separate volumes. Accompanied by numerous design examples, it provides a detailed elaboration on the basic constituent elements, design concepts, and production processes of product catalog and flyer design. The product catalog design volume is divided into three parts: Basic, Detailed, and Composition. It starts by explaining the presentation methods of each part of the catalog (preface, main body), refines down to the specific application of design elements (materials, text layout), and further delves into the design key points of different types of catalogs (cameras, travel, snacks). This fully demonstrates the entire process and various details of product catalog design and production to the readers.