Communication Theory: An Introduction - (Second Edition)

Author: Dai Yuanguang
Publisher:
Publish Date: 2007-01-01
Features: The development of communication studies has been unexpected, just like the development of communication media. In the early 1980s of the 20th century, communication studies only entered the lecture halls of Chinese universities. After 20 years, driven by the advancement of communication technology, communication studies have become one of the most popular courses in universities. This book attempts to provide a comprehensive framework, mainly including: the emergence and establishment of communication studies, communication principles, types of communication, freedom of communication and control, communication structure and models, communicators, receivers, information theory in communication studies, symbolic theory in communication studies, communication media, media studies, communication effects, research methodologies in communication studies, and quantitative research methods in communication studies, and explain them based on this foundation.