Author: Su Zongwei
Publisher:
Publish Date: 2006-11-01
Features: The Eastern Management Research Team led by Professor Su Dongshui is known in academia as the "Eastern Management School." The current academic research achievements of this school are mainly composed of three parts: the "Eastern Management School Series" (a total of fifteen volumes), "Selected Cases of Eastern Management," and the "Eastern Management School Forum." This book is a part of the "Eastern Management School Forum," specifically the "Eastern Elite Grand Lecture." It includes "Leading and Innovation Topics" by eleven renowned professors and experts in China, with Eastern management as the theoretical main thread. The original texts were all compiled from academic reports organized by the "Eastern Elite Grand Lecture." Before being formally published by the publisher, the speakers made significant revisions and additions to the transcripts. As most speakers have extensive practical experience in enterprises, they combine theory with practice, demonstrating innovation and exploration. It is worth reading for business management professionals and university faculty and students.
Eastern Elite Forum - Leadership and Innovation Topic
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