Designer Discusses Commercial Color Design

Author: Quan Ningjie
Publisher:
Publish Date: 2006-12-01
Features: The author is currently a member of the Association Internationale de la Couleur (AIC), a legal entity, professor of spatial design at the Department of Design, College of Fine Arts, Seoul National University of Korea, and president of the Fine Arts Association. He is a renowned expert in color theory. The book provides a detailed introduction to the basic theories of color and design, supported by extensive evidence and references. Through successful examples of color application by world-famous companies, it explains the important role of color design in corporate marketing. This book serves as an educational resource to help readers understand the culture of contemporary color, as well as a professional guide discussing creative ideas, information, and methods for color design and color marketing. The target readers of this book include designers, business professionals, and beginners in color design.
(Note: The original Chinese text contains repeated content in the "Features" section. The translation above has been condensed to avoid redundancy while maintaining all key information.)