Cultural production and product analysis

Author: He Qun
Publisher:
Publish Date: 2006-12-01
Features: Cultural Production and Product Analysis is one of the series textbooks for cultural industry management majors in higher education institutions. This book views cultural production and products as the high-end link of the cultural industry chain and conducts an in-depth and detailed analysis of their significant impact on the downstream industry, the organizational structure and structure of cultural production, the production methods of cultural products, as well as the formal characteristics, meaning presentation methods, and product innovation mechanisms of cultural products. At the same time, it also provides vivid descriptions of some types of cultural products and the production processes of certain cultural products. The entire book combines theoretical deduction with case analysis, integrates main learning content with extracurricular extended reading, and supplements various background knowledge, demonstrating unique theoretical thinking, a broad knowledge perspective, and strong operationality. This book can be used as a teaching material for cultural industry management majors in higher education institutions, and can also be read and used by a wide range of social readers who are interested in the development of cultural industries at home and abroad or engaged in the production and operation of cultural products.