Shenzhen Advertising for 26 Years [1979--2005]

Author: Wu Yumin
Publisher:
Publish Date: 2006-08-01
Features: This book is co-authored by experts and scholars from the Shenzhen Municipal Bureau of Industry and Commerce, Shenzhen University, and the Shenzhen Advertising Association. Through extensive research and the organization of historical documents, the authors conduct an in-depth study of the development of Shenzhen's advertising industry from 1979 to 2005 from multiple perspectives. The book is divided into four main sections: Planning, Research, Data, and Education. It closely aligns with Shenzhen's strategy of establishing itself as a cultural city and building an international metropolis, highlighting the theme of promoting the development of the advertising industry through reform. It proposes new ideas for the system and specific reform measures for advertising management, which are not only practically feasible but also theoretically and practically forward-looking. To date, it is the first work in China that demonstrates a deep collaboration between academia and the industry, focusing specifically on the issues and trends of the advertising industry in a single district. It provides significant reference value for improving the management level of advertising.