Microeconomics: Connotation and Application of Principles

Author: Luo Wenying
Publisher:
Publish Date: 2006-08-01
Features: This book summarizes microeconomics into 16 basic principles, with the operation of China's economy (from history to the present and the future, from individuals and families to enterprises and society, from phenomena to concepts to policies) as the main thread. Readers can gain a practical understanding of China's economy while grasping the economic principles of market operation, and develop preliminary abilities to observe, think, analyze, propose their own insights, and solve problems. The depth and focus of this book are primarily for beginners; at the same time, it provides clues and guidelines for intermediate and advanced levels. Each chapter covers one basic principle, and the teaching pace can be adjusted to three options: 2, 4, or 6 hours per week. If 2 hours are used, the teaching content mainly includes: principle statement; economic operation. If 4 hours are used, the teaching content is further supplemented with: theoretical evolution; mathematical models. If 6 hours are used, the teaching content is further supplemented with: references; mathematical derivation. The course website for this book is: http://bc.shnu.edu.cn/jpkc/jpkclb.htm, which provides PPT lectures, a literature database, a case database, and a question bank.