Success or Failure of Gu Chujun -- Opening the Black Box of G

Author: Zheng Wenbin
Publisher:
Publish Date: 2006-12-22
Features: Whoever wants to understand the development of China's private enterprises must mention Gu Chujun. This person, with extraordinary intelligence and unparalleled business acumen; this person, who once dominated China's white appliance industry, controlling well-known brands like Kelon and Meiling; this person, who once made giants in the global appliance industry, such as Electrolux, tremble and uneasy; this person, who also extended their reach to developed countries in Europe and America, achieving significant success. This person, who was once on the verge of becoming China's Toyota or Chrysler. However, this person, arrogant due to their talent, failed to understand the philosophy that the soft overcomes the hard; this person, fought on multiple fronts but failed to establish a solid base; this person, misappropriated funds from listed companies, thus violating the cardinal rules; this person, now faces four charges from the judicial authorities. This person, a fallen hero, has been utterly defeated. Based on a large amount of firsthand materials from the Gu Chujun incident, the author provides a detailed description of Gu Chujun and the development of his Greenkol Group—from prosperity to decline—and further conducts an in-depth analysis and revelation of the sociocultural roots that led to this tragicomedy.