Wang Jipeng on Corporate Culture

Author: Wang Jipeng
Publisher:
Publish Date: 2006-12-22
Features: The author has long been engaged in empirical research and consulting in corporate management, possessing profound and unique insights into corporate culture. This book elaborates on the connotations and details of various aspects of corporate culture, representing the essence of the author's long-term dedication to corporate culture, filled with novel, insightful, and incisive perspectives: "Running a business requires passion, risk-taking, and humanity. Getting rich does not equal development; doing business does not equal running a company. Employees should have less of an owner's mentality and more of a worker's mentality. A company divides management authority into hierarchical levels, not people. Management consists of three key tasks: doing the right things, doing things right, and getting things done right. Corporate culture is the thoughts and behaviors of the company and its people. Corporate culture permeates all corporate activities while also transcending them. Corporate culture does not address whether a company is profitable in the short term; it addresses whether the company can achieve long-term sustainability! 'Listening to the opinion of the person with the correct view' is the most romantic and ignorant statement about corporate management to date. People have human nature, and companies have corporate nature. When discussing companies, in addition to focusing on human nature, one must also focus on corporate nature and consider problems from the company's perspective, not allowing human nature to hinder or obscure corporate nature. 'Putting people first' does not mean putting everyone first or putting vague human nature first; it means putting 'talent' first and putting people who embody corporate values first. Running a business should be about being genuine (not putting on a show or being deceitful); about being solid (building foundations and developing core competencies); about being strong (enhancing capabilities and advantages); and about being big (expanding and achieving scale)."