Sports Marketing II

Author: Editor: Zhu Xiaoming, Zhang Yong, Shen Hua
Publisher:
Publish Date: 2007-01-01
Features: Nelson Mandela, former President of South Africa, once said: "Sport has the power to change the world." Sport is not only an activity loved by people around the world, but it has also gradually become a favorite of businesses. Many companies have formed a deep connection with sports marketing and achieved remarkable results, including pioneers like Coca-Cola and Samsung, as well as rising stars such as Lenovo, Hongta, and Anta. Sports marketing can inject elements of fashion, health, and dynamism into brands, attracting more high-end, young, and loyal audiences. With the approaching 2008 Olympics, an increasing number of companies are paying attention to sports marketing and hope to leverage it to expand their brands. "Sports Marketing II" is the sequel to "Sports Marketing." The book is divided into three parts. The "Business Legends" section continues the style of "Sports Marketing," introducing classic cases of companies engaging in sports marketing. The "Sports Arena" section focuses on major sports events in China, such as the 10th National Games, the "Real Madrid China Tour," and the "China Open," introducing several influential sports events in the country and commenting on their impact and outcomes. The "Elite Gathering" section introduces prominent figures in sports marketing, including both corporate executives and sports media professionals.
Nelson Mandela, former President of South Africa, once said: "Sport has the power to change the world." Sport is not only an activity loved by people around the world, but it has also gradually become a favorite of businesses. Many companies have formed a deep connection with sports marketing and achieved remarkable results, including pioneers like Coca-Cola and Samsung, as well as rising stars such as Lenovo, Hongta, and Anta. Sports marketing can inject elements of fashion, health, and dynamism into brands, attracting more high-end, young, and loyal audiences. With the approaching 2008 Olympics, an increasing number of companies are paying attention to sports marketing and hope to leverage it to expand their brands. "Sports Marketing II" is the sequel to "Sports Marketing." The book is divided into three parts. The "Business Legends" section continues the style of "Sports Marketing," introducing classic cases of companies engaging in sports marketing. The "Sports Arena" section focuses on major sports events in China, such as the 10th National Games, the "Real Madrid China Tour," and the "China Open," introducing several influential sports events in the country and commenting on their impact and outcomes. The "Elite Gathering" section introduces prominent figures in sports marketing, including both corporate executives and sports media professionals.