Death of a century-old business

Author: Fu Lei, edited by Yuan Jiancai
Publisher:
Publish Date: 2007-01-01
Features: Wang Mazi, Guanshengyuan, Rishengchang, Swiss Watches, Baring Bank. If these century-old brands, once household names, could join the stage with business elites like Liu Chuanzhi, Zhang Ruimin, Niu Gensheng, and Jack Welch in the turbulent tide of global economic integration today, we would witness a spectacular and dynamic scene of fierce competition. Unfortunately, they have faded away with the wind. This book delves into the management of these enterprises from the aspects of their past glory, the mysteries of their decline, lessons to be learned, and successful case studies, providing a valuable reference for modern business managers.
As the saying goes, "A mirror of copper can help correct one's attire; a mirror of the past can reveal the rise and fall; a mirror of people can clarify gains and losses." This book uncovers the mysteries of the decline of century-old brands, not only honoring the achievements of those heroes but more importantly, learning from their success and drawing lessons from their painful downfall. For modern entrepreneurs striving in the business world, it is essential to remain vigilant and not let temporary achievements blind them, thus avoiding the fate of those century-old brands that have faded into silence.