New Concept Marketing

Author: Jia Kaijun
Publisher:
Publish Date: 2007-01-01
Features: Examining the marketing practices of many enterprises across industries, why some businesses decline and fall in new environments, while others thrive and even soar to new heights? The key lies in whether enterprises can grasp the pulse of the new marketing era and shape marketing models that suit themselves. "New Concept Marketing" starts from the actual characteristics of various types of enterprises and different stages of development, summarizing ten new concept marketing models from marketing practices. It is believed to provide new choices for businesses to expand their development space; at the same time, its exploration in marketing theory also holds certain practical value for the study and research of new marketing theory.