Regional market strategy

Author: Rui Xinguo
Publisher:
Publish Date: 2007-01-01
Features: This book progresses step by step, closely aligning with the current state of China's marketing environment. It focuses on the practical challenges faced by regional managers in their work. Starting from enhancing the regional market competitiveness of the enterprise and the personal competitiveness of regional managers, it enables regional managers to grasp the concept, knowledge, and skills, while also providing readers with specific management methods and tools. This book is not only a practical guide for regional managers but also a reference for marketing directors (deputy marketing directors) and even CEOs of enterprises. For regional managers with a marketing background, this book will help them further study and explore the best practices and emerging trends in this field. For regional managers without formal marketing education, this book offers an excellent self-learning opportunity. This book progresses step by step, closely aligning with the current state of China's marketing environment. It focuses on the practical challenges faced by regional managers in their work. Starting from enhancing the regional market competitiveness of the enterprise and the personal competitiveness of regional managers, it enables regional managers to grasp the concept, knowledge, and skills, while also providing readers with specific management methods and tools. This book is not only a practical guide for regional managers but also a reference for marketing directors (deputy marketing directors) and even CEOs of enterprises. For regional managers with a marketing background, this book will help them further study and explore the best practices and emerging trends in this field. For regional managers without formal marketing education, this book offers an excellent self-learning opportunity.