Brand Mystery - 16 Golden Rules for Building a Brand with Ultra-Low Costs

Author: Xie Fuliang Zhu Liang
Publisher:
Publish Date: 2007-01-01
Features: These "bad habits" have led companies into the misconception that "branding is a luxury," and the misconception that "only spending a lot of money can build a brand." They directly many companies' confidence in building brands and even shake their determination to do so. Therefore, we must discard these "bad habits" and adopt the mindset of "building a brand with minimal cost." We need to quickly master effective strategies for ultra-low-cost branding and comprehensively promote the rapid rise of Chinese brands. Chinese enterprises urgently need to build brands, adhering to the principle of "achieving more with less money." This book systematically introduces the concept of ultra-low-cost brand actions. However, how can we achieve "building a brand with minimal cost"? You must first understand the 16 rules for ultra-low-cost brand building by enterprises, including the Social Responsibility Rule, the Mount Tai Rule, and the TBM Rule, which elaborate on the values required for successful branding.
Middle Part: Planning Section:
- Direction Rule
- Three-in-One Rule
- Automatic Rule
- Water-Droplet-Piercing Rule
- Brand Legend Rule
- Living Advertisement Rule
- Multi-Target Rule
- Four-Trends Rule
- Convex Lens Rule
- Heartfelt Approach Rule
- Land-Air Rule
- 3S Rule
- Micro-Adjustment Rule
These rules are easy to understand and operate, helping companies effectively achieve ultra-low-cost brand actions, gradually shaping strong brands, and thereby enhancing their brand competitiveness.