Business Negotiation and Practice

Author: Zhu Fengxian, Editor-in-Chief
Publisher:
Publish Date: 2006-12-01
Features: Turbulent winds rise on a three-foot desk, talents from all directions engage in sharp debates. How can one fulfill the mission and secure victory at the negotiation table? This book revolves around the main thread of "preparing the game, starting the game, playing the game, and concluding the game," elaborating on the entire process of business negotiation. It also provides detailed introductions to business negotiation etiquette, communication, strategies, personnel qualities, and various types of contracts in business negotiation. Through numerous "case analyses," it broadens students' horizons; through "practical classrooms," it enhances students' business negotiation skills; and through "applying what you've learned," it consolidates business negotiation knowledge and sharpens negotiation abilities. This book is suitable for teaching in higher vocational and technical colleges, particularly in fields such as international trade and marketing. It can also serve as a guide for various business activities, including business negotiation, corporate marketing, international trade, and dispute resolution. For the general public engaged in self-study, it is an extremely valuable reference.