Unquenchable Passion: The Mercedes-Benz Brand Story

Author: Barthfield
Publisher:
Publish Date: 2007-01-01
Features: The story of this book begins in 1886, the year Carl Benz and Gottlieb Daimler separately invented the automobile. The author depicts how this pair of rival competitors grew before their merger, then traces the trajectory of Mercedes-Benz from the Nazi era to its near destruction by the end of World War II in 1945, its post-war reconstruction, and its fall from the throne of the automotive industry in the early 1990s. The author analyzes Mercedes-Benz's responses to crises at different times, while also laying out the many challenges it faces today and proposing a series of solutions for its continued improvement in the future.