Store Operation (China Fashion Brand Franchise Entrepreneur's Handbook) with CD-ROM

Author: Zheng Siming
Publisher:
Publish Date: 2004-03-01
Features: Are you always troubled by choosing a thriving business location, even to the extent of consulting a feng shui master? Have you realized that the movement of display cabinets can also affect business performance? Have you studied the relationship between customer walking routes and sales revenue? Are you troubled by excessive inventory? The answers are all in this book! This book is primarily written for store staff of franchisees. It provides various systematic and practical management forms, offering a relatively comprehensive interpretation and case studies of store location selection, product management, personnel management, financial management, and other aspects of store operation management. It is a practical guide for opening, managing, and enhancing the image of a store.