21st Century Advanced Marketing Library - Technology Marketing

Author: Jiang Hong
Publisher:
Publish Date: 2000-01-01
Features: The book introduces the target of technical marketing, its scope of business, marketing strategies, marketing procedures, feasibility analysis in marketing, valuation in technical marketing, and technology licensing contracts. It strives to connect theory with practice and provides numerous examples and case studies, making it both readable and practical.

📌 Related Posts