Management -- Case Studies on Globalization Perspectives

Author: Ma Chun Guang
Publisher:
Publish Date: 2006-10-10
Features: Less than a year after the release of the bilingual edition of the classic management textbook Management: A Global Perspective (11th Edition), co-authored by Professor Heinz Weihrich and Professor Harold Koontz and translated by Professor Ma Chun Guang of the International Business School, University of International Business and Economics, it was loved by a wide range of readers and went out of print for a second printing. To help readers better understand the original work and at the request of Professor Heinz Weihrich, we have specially invited Professor Ma Chun Guang to write this companion textbook, Management: A Global Perspective Case Studies. This Management: A Global Perspective Case Studies strives to integrate the research and innovation of management theory with case writing and analysis from the perspective of the management open systems model advocated by Professor Heinz Weihrich, combining the realities of China and the development history and current status of Chinese enterprises. It enables readers to grasp key points, master case analysis methods, and apply theory to practice while self-studying Management: A Global Perspective. Based on a systematic exposition of the theories, principles, and methods of enterprise management, this book focuses on topics such as the core competitiveness of Chinese enterprises, their positioning in industrial value chains, strategic transformation, corporate culture construction, cross-cultural management, and international operations of Chinese enterprises. For these key topics, the author has compiled and summarized 32 cases from Chinese and foreign enterprises, covering a wide range of industries such as retail, manufacturing, telecommunications, pharmaceuticals, petrochemicals, finance, IT, and media. The book is divided into three parts. The first part, Corporate Culture, Change, and Innovation, includes 20 cases; the second part, Value Chains, Corporate Strategy, Franchising, and International Operations, includes 12 cases; and the third part, Case Analysis Hints, provides a brief analysis of the above 32 cases by the author, offering insights for readers to conduct in-depth case studies.