Director of Power Marketing Must-Read (Series Teaching Materials for Strengthening Job Competence and Comprehensive Quality of Power Supply System Management Personnel)

Author: Li Qing, Editor-in-Chief
Publisher:
Publish Date: 2006-02-27
Features: This book is organized and compiled based on the practical needs of training and teaching for the job competency and comprehensive quality enhancement of power supply system management personnel. It is a highly practical training textbook. The entire book is divided into 9 chapters, with content specifically refined to improve the job competency and comprehensive quality of marketing directors in power supply enterprises. The book not only includes leadership innovation capabilities and communication and negotiation skills but also elaborates on key issues in performance appraisal and corporate process reengineering. Additionally, it explores power marketing and competition strategies, demand-side management, legal support in business operations, tax law knowledge, and financial management skills, aiming to comprehensively enhance the job capabilities of marketing directors in power supply enterprises and ultimately improve corporate economic benefits. This book can serve as the primary teaching material for job training for marketing directors in regional power supply enterprises and marketing section chiefs in county-level power supply enterprises, as well as a reference book for business management personnel and marketing staff in power supply enterprises.