Tourism Area Development and Management (Second Edition)

Author: (English) Swobrok, edited by Jianglong Zhi, translated by Li Miao
Publisher:
Publishing Date: 2006-11-23
Features: This book is a comprehensive textbook on the complex topic of scenic areas (especially artificial scenic areas). It elaborates on the process of scenic area development and explores some major issues in scenic area management. It provides a comprehensive examination of the role of scenic areas in the entire tourism industry, discusses the issues involved in developing new scenic areas, and outlines the challenges faced in scenic area management. The book is easy to understand and contains many practical ideas for scenic area development and management. Tourism students can learn about the role of scenic areas in the tourism industry through this book; hospitality students can acquire management skills for specific types of tourism products; and business school students can enjoy applying management theory to a specific service field. It defines the concept of scenic areas, examines their role in the tourism industry, analyzes scenic area products and markets, and outlines the business environment of scenic areas. It explores the issues involved in developing new scenic areas, including feasibility studies, financing, project design and management, etc. It elaborates on the challenges faced in scenic area management, such as marketing, financial management, operational management, and human resource management.