Operating the "Human Mind Market" -- Storytelling in Management

Author: Lin Wei
Publisher:
Publish Date: 2006-01-01
Features: The essence of all organizational operations and business management ultimately boils down to the operators and managers. For people, the human heart is the core of their life value. In the specific process of operation, if you capture the hearts of internal employees and lock in the hearts of target consumers, success will not be far away. This book will tell you how to play the "addition and subtraction game" and make your employees loyal to your company. This book introduces readers to the "addition and subtraction game" through inspiring stories that achieve extraordinary lives. The entire book is mainly divided into five parts: "The Power of Stories," "The Torch of the Heart," "The Wings of the Brand," "The Story Field," and "The Landscape of Management."