Starting an Online Store - A Practical Guide

Author: Wang Chenjun
Publisher:
Publish Date: 2006-06-01
Features: [Editor's Recommendation] A Complete Guide to Starting an Online Store from Scratch, Easily Start Your Entrepreneurial Journey! This book comprehensively introduces all aspects of starting an online store, including basic knowledge, preparation before opening, store setup, store maintenance, payment and delivery methods, store promotion, and after-sales service. From a practical perspective, drawing on the author's nearly 7 years of hands-on experience in operating online stores, it guides readers step by step on how to set up a truly profitable online store.
[Foreword]
Preface The rise of the internet has made online shopping a reality, and e-commerce has become a household name. Today, starting an online store is no longer mysterious and has become a common way to start a business. Some people make a little extra money by selling online to support their families, while others use it to launch their entrepreneurial careers. Many more view it as a hobby or a way of life. I have been involved in e-commerce for quite some time. I remember meeting Wang Chenyin as early as 1999. On New Year's Day in 2000, while vacationing in Shanghai, I had an in-depth conversation with Wang Chenyin and other friends late into the night at the Shangri-La Hotel, and we were still eager for more. Back then, I was impressed by his wealth of experience in website planning despite his young age. Later, I discovered his unique insights into website operations and learned that he had achieved great success in e-commerce. What's most important is that he has witnessed 10 years of China's internet and understands what is practical and what is just hype.
Because I was writing the preface, I had access to the manuscript earlier than ordinary readers. I must say, this is the most comprehensive and practical book I've ever seen on starting an online store. The book is well-structured and starts from a practical angle, covering all aspects and specific operational methods of starting an online store, including store entry, preparation, store setup, payment and delivery, store management, customer service, store promotion, reputation building, and success case studies. Due to the author's own experience of starting from scratch and having built several highly profitable online stores, along with the critical and research-oriented approach he has maintained throughout, the text possesses rare persuasive power. He has finally decided to share his years of experience in starting online stores and e-commerce without reservation. This not only serves as a valuable reference for those starting an online business but also marks a great milestone in e-commerce! I am delighted to finally see such a great book after 10 years in e-commerce. It is my honor to write a few words for such a book.
Perhaps you are considering starting your own business but are worried about lacking experience and funds. In that case, you might want to try starting an online store! This book comprehensively introduces the entire process and operational skills of starting an online store, from basic knowledge, preparation, store setup, maintenance, payment and delivery methods, promotion, and after-sales service. The author has generously shared his years of experience in starting online stores and e-commerce, even some exclusive secrets, hoping that more people can enjoy the joy of starting an online business.